Finding solid information on Florida based Merchandise may prove to be a task of difficulty. Their second proper LP to date “Children of Desire” may have been released in July 2012, but it is only recently I have made the discovery of them, and what a discovery it was. As part of the Florida punk scene, Merchandise are used to keeping a somewhat low indie profile but with the release of this record, lying low no longer seems feasible. The band is considered to be at the forefront of Florida’s rising punk and hardcore scene but this album is certainly not a straight up punk record. It is a very difficult record to categorize in terms of genre though one can clearly recognise post-punk and shoegaze influences throughout.
Pushing the 10 minute point is the album’s personal highlight for me “Become What You Are” which boasts an urgent and ambitious sound and is instantly memorable. The track sounds like an indie classic of sort which would be appropriate for both an underground gig and an arena show. “Children of Desire” is no doubt an ambitious and elaborate effort as Merchandise have proved they have the ability to innovate and channel various influences without reiterating them which many bands are guilty of today.
Listen to “Become What You Are” below.